2026 FIFA World Cup Coming to Dallas Cowboys AT&T Stadium
Since 2009, AT&T Stadium, or 'the house that Jerry built', has hosted a slew of different events besides Dallas Cowboys football. It's been the site of several concerts, boxing matches, college football games, high school playoff games, and many other events.
Now, 'Jerry's World' will be getting its first FIFA World Cup.
According to ESPN, 16 North American cities will host matches, with 11 of those matches in the United States including the one that will take place at AT&T stadium.
FIFA put together a video with some notable Dallas athletes including Cowboys quarterback Dak Prescott, to make the announcement.
According to the official website of the Dallas Cowboys, the event is expected to bring in about $400 million in revenue and 3,000 jobs.
"This is such a great opportunity for Dallas. And such a great opportunity for Texas," Jerry Jones said after the announcement. "When you see World Class competition, it raises your level of aspiration. The more I've been associated with the Cowboys, the more I've seen how meaningful soccer is to sports." (Dallas Cowboys)
Other U.S. cities that will be hosting include Houston, Atlanta, Boston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, San Fransisco, and Seattle.
I've said it before and I'll say it again, Jerry Jones may not be the best GM in sports, but he is a genius when it comes to marketing and growing the Dallas Cowboys brand.